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PRD APPROVED

HAUS v2The Property Access OS

A demand-triggered roadmap and AI-native platform that unlocks off-market supply, guides first-time buyers, and empowers agents.

Version 2.0
Owner: ALIAS
Sept 2025
North Star
Weekly Active Engaged Users
Wedge Strategy
First-Time Home Buyers
Defensive Moat
"Open to Offers" Network
OverviewProblemVisionPersonasRoadmapFeaturesNFRsTechMetricsGTMRisks

Executive Summary

HAUS v2 pivots from simple search to a Property Access OS. It focuses on first-time buyers, discreet off-market supply, and an AI-powered agent suite. AI assists; humans decide. Partner with agents, default to trust, ship and learn.

Mission
Make access & ownership attainable
Flywheel
FTHB demand → Off-market supply → HAUS Pro agents
North Star
Weekly Active Engaged Users

The Problem

First-Time Buyers

Black-box process, hidden costs, 124+ hrs searching; anxiety and low confidence.

Sellers

No discreet way to test demand; "shadow inventory" remains locked.

Agents

Low-value prospecting, missed calls, admin overhead; poor CX, burnout.

Vision & Solution

An integrated OS for property access. AI predicts and advises; community turns transactions into relationships; accessibility unlocks pathways to ownership.

IntelligenceCommunityAccessibility

Personas

Priya — FTHB
Primary

28–35, DINK, anxious but optimistic; wants a step-by-step plan to buy with confidence.

Guided journeyTrue affordability
Mark — Homeowner
Supply

45–55, curious to sell privately; wants a discreet "would-sell-for" signal.

AnonymousVerification
Chloe — Agent
Pro

30–40, time-poor; wants qualified, transaction-ready leads and AI comms assistant.

Lead routingCompliance logs

Demand-Triggered Roadmap

Progress via market signals, not dates. Each phase unlocks the next upon meeting explicit demand criteria.

0

Foundation

Core multi-tenant infra, data model, compliance rails.

Stable
Core Platform
Next.js/Expo, Convex, Clerk
Data Model
Users, Orgs, Properties
Compliance
APP 8/11 gates, retention
1

Wedge — FTHB Academy & Open

Engage FTHBs; unlock off-market supply via price signals.

Active
HAUS Academy
Gamified journey to readiness
HAUS Open
Anonymous "would-sell-for"
Trigger for P2
1k Academy & 500 Open homes
2

Flywheel — HAUS Pro & Marketplace v1

Agent SaaS + secure messaging & offer management.

HAUS Pro
AI CRM, HITL comms
Marketplace v1
Qualified buyers ↔ Homeowners
Trigger for P3
200+ agents waitlist
3

Ecosystem — Finance & Services

Integrated pre-approval, partner lenders, curated services.

Embedded Finance
In-app mortgage & bridging
Vendor Market
Vetted service ecosystem
Scale
National rollout

Feature Breakdown

Non-Functional Requirements

Security & Privacy
  • SOC2 Type II ready infra
  • PII encryption at rest
  • Role-based access (RBAC)
Performance
  • <100ms API response p95
  • Core Web Vitals green
  • Offline-first mobile capability

Success Metrics (KPIs)

North Star
Weekly Active Engaged Users
Acquisition
Cost per FTHB / Open property
Retention
30/90-day retention • Agent churn
Revenue
MRR (Pro), Take rate, LTV
WAEU Growth Projection
+18% MoM
W1W2W3W4W5W6W7W8

Tech Stack

Frontend
Next.js, Expo
Backend
Convex
Auth
Clerk
AI Agents
Mastra + LLMs
Notifications
Novu
Infrastructure
Vercel

Go-To-Market (GTM)

Phase 1: Supply
Claim Your Home

Direct mail & social to homeowners inviting them to set a silent price.

Phase 2: Demand
FTHB Academy

Free course on purchasing. Graduates unlock off-market inventory.

Phase 3: Density
City Launch

Focus liquidity on 3 core suburbs. 20% penetration target.

Top Risks

  • Cold Start ProblemMitigation: Demand before supply via Academy wedge.
  • Competitive ResponseMitigation: Proprietary 'Open to Offers' data moat.

Open Questions

  • Optimal pricing for HAUS Pro tiers?
  • Which partner lenders to approach first?
  • Acquisition channel for first 1,000 Open homes?
Doc Status
Approved
Segment
FTHB
Priority
High
Quick Actions
Guiding Principles
  • AI amplifies; humans decide.
  • Partner with agents, don't replace.
  • Solve FTHB first.
  • Ship → Observe → Improve.
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