Skip to main content
H
HAUS.HAUSHome
HAUS.CTRL
OverviewExecutiveInvestorGTMPRD
HAUS.HQ
Platform HomeSearchExploreDeep AnalysisMarket Intel
HAUS.PLATFORM
Sitemap & JourneysRoute IndexNEWComponent VersionsNEWAI Navbar DemoMCP AppsNEWDashboard DemoNEW
HAUS.LANDING
Main Landing
HAUS.SEARCH
DashboardAdvanced SearchExploreCedar Chat DemoNEW
HAUS.COMPASS
Property Compass
HAUS.INTEL
DashboardDeep AnalysisDud Detector
HAUS.APPRAISE
Property ReportListing View
HAUS.FINANCE
DashboardAffordability
HAUS.DATA
OverviewValuationsAuctionsLive AuctionsLIVEAnalytics
HAUS.AGENT
DashboardPipelineLeads & CRMMarketingInboxPerformanceOrchestratorNEWOnboardingContacts
HAUS.SELLER
DashboardCreate ListingAIMy ListingsProposalsOff Market
HAUS.BUYER
Property FeedShortlistEnquiriesProfileSettings
HAUS.VAULT
Documents
HAUS.ADVISORY
MarketplaceCompare AgentsRequest Agent
HAUS.FHB
DashboardState Selector
HAUS.WAREHAUS
Commercial
HAUS.MARKET
Vendor Marketplace
HAUS.INVESTORS
Investors CentreNEW
HAUS.ACADEMY
Learn
HAUS.JSON
OverviewBasic ExamplesAI GenerationDashboard DemoForms & ActionsConditional UIAdvanced Patterns
HAUS.STRATEGY
Competitive ResearchGTM
JD
John Doe
Premium Agent
H
HAUS
OverviewExecutiveInvestorGTMPRD
Platform HomeSearchExploreDeep AnalysisMarket Intel
Sitemap & JourneysRoute IndexNEWComponent VersionsNEWAI Navbar DemoMCP AppsNEWDashboard DemoNEW
HAUS.LANDING
DashboardAdvanced SearchExploreCedar Chat DemoNEW
HAUS.COMPASS
DashboardDeep AnalysisDud Detector
Property ReportListing View
DashboardAffordability
OverviewValuationsAuctionsLive AuctionsLIVEAnalytics
DashboardPipelineLeads & CRMMarketingInboxPerformanceOrchestratorNEWOnboardingContacts
DashboardCreate ListingAIMy ListingsProposalsOff Market
Property FeedShortlistEnquiriesProfileSettings
HAUS.VAULT
MarketplaceCompare AgentsRequest Agent
DashboardState Selector
HAUS.WAREHAUSHAUS.MARKETHAUS.INVESTORSHAUS.ACADEMY
OverviewBasic ExamplesAI GenerationDashboard DemoForms & ActionsConditional UIAdvanced Patterns
Competitive ResearchGTM
JD
John Doe
Premium Agent
H.
OverviewPersonasRoadmapFeaturesMetricsRisks
PRD APPROVED

HAUS v2The Property Access OS

A demand-triggered roadmap and AI-native platform that unlocks off‑market supply, guides first‑time buyers, and empowers agents.

Version 2.0
Owner: ALIAS
Sept 2025
North Star
Weekly Active Engaged Users
Wedge Strategy
First‑Time Home Buyers
Defensive Moat
“Open to Offers” Network
OverviewProblemVisionPersonasRoadmapFeaturesNFRsTechMetricsGTMRisks

Executive Summary

HAUS v2 pivots from simple search to a Property Access OS. It focuses on first‑time buyers, discreet off‑market supply, and an AI‑powered agent suite. AI assists; humans decide. Partner with agents, default to trust, ship and learn.

Mission
Make access & ownership attainable
Flywheel
FTHB demand → Off‑market supply → HAUS Pro agents
North Star
Weekly Active Engaged Users

The Problem

First‑Time Buyers

Black‑box process, hidden costs, 124+ hrs searching; anxiety and low confidence.

Sellers

No discreet way to test demand; “shadow inventory” remains locked.

Agents

Low‑value prospecting, missed calls, admin overhead; poor CX, burnout.

Vision & Solution

An integrated OS for property access. AI predicts and advises; community turns transactions into relationships; accessibility unlocks pathways to ownership.

IntelligenceCommunityAccessibility

Personas

Priya — FTHB
Primary

28–35, DINK, anxious but optimistic; wants a step‑by‑step plan to buy with confidence.

Guided journeyTrue affordability
Mark — Homeowner
Supply

45–55, curious to sell privately; wants a discreet “would‑sell‑for” signal.

AnonymousVerification
Chloe — Agent
Pro

30–40, time‑poor; wants qualified, transaction‑ready leads and AI comms assistant.

Lead routingCompliance logs

Demand‑Triggered Roadmap

Progress via market signals, not dates. Each phase unlocks the next upon meeting explicit demand criteria.

0

Foundation

Core multi‑tenant infra, data model, compliance rails.

Stable
Core Platform
Next.js/Expo, Convex, Clerk
Data Model
Users, Orgs, Properties
Compliance
APP 8/11 gates, retention
1

Wedge — FTHB Academy & Open

Engage FTHBs; unlock off‑market supply via price signals.

Active
HAUS Academy
Gamified journey to readiness
HAUS Open
Anonymous “would‑sell‑for”
Trigger for P2
1k Academy & 500 Open homes
2

Flywheel — HAUS Pro & Marketplace v1

Agent SaaS + secure messaging & offer management.

HAUS Pro
AI CRM, HITL comms
Marketplace v1
Qualified buyers ↔ Homeowners
Trigger for P3
200+ agents waitlist
3

Ecosystem — Finance & Services

Integrated pre‑approval, partner lenders, curated services.

Embedded Finance
In-app mortgage & bridging
Vendor Market
Vetted service ecosystem
Scale
National rollout

Feature Breakdown

HAUS Academy (FTHB)
Guided journey, affordability, document vault
HAUS Open (Homeowners)
Anonymous “would‑sell‑for” price + verification
HAUS Pro (Agent SaaS)
AI CRM, HITL assistant, compliance dashboards

Non-Functional Requirements

Security & Privacy
  • SOC2 Type II ready infra
  • PII encryption at rest
  • Role-based access (RBAC)
Performance
  • <100ms API response p95
  • Core Web Vitals green
  • Offline-first mobile capability

Success Metrics (KPIs)

North Star
Weekly Active Engaged Users
Acquisition
Cost per FTHB / Open property
Retention
30/90‑day retention • Agent churn
Revenue
MRR (Pro), Take rate, LTV
WAEU Growth Projection
+18% MoM
420 Users
W1
460 Users
W2
480 Users
W3
520 Users
W4
590 Users
W5
610 Users
W6
680 Users
W7
720 Users
W8

Tech Stack

Frontend
Next.js, Expo
Backend
Convex
Auth
Clerk
AI Agents
Mastra + LLMs
Notifications
Novu
Infrastructure
Vercel

Go-To-Market (GTM)

Phase 1: Supply
Claim Your Home

Direct mail & social to homeowners inviting them to set a silent price.

Phase 2: Demand
FTHB Academy

Free course on purchasing. Graduates unlock off-market inventory.

Phase 3: Density
City Launch

Focus liquidity on 3 core suburbs. 20% penetration target.

Top Risks

  • Cold Start ProblemMitigation: Demand before supply via Academy wedge.
  • Competitive ResponseMitigation: Proprietary “Open to Offers” data moat.

Open Questions

  • Optimal pricing for HAUS Pro tiers?
  • Which partner lenders to approach first?
  • Acquisition channel for first 1,000 Open homes?
Doc Status
Approved
Segment
FTHB
Priority
High
Quick Actions
Guiding Principles
  • AI amplifies; humans decide.
  • Partner with agents, don't replace.
  • Solve FTHB first.
  • Ship → Observe → Improve.
H.
HAUS

© 2025 HAUS. All rights reserved.

PrivacyTermshello@haus.app